Posted in Restaurant Management, Increasing Sales

Running a pub can be tricky, there is always plenty to think about and plan for. There are so many pubs and restaurants closing down due to not being run as effectively and successful as they can.

So, if you are someone running a pub, there is a good chance that you will want to ensure that is made as easy as possible for you.

Pub management software is just one way that you can take the headache out of owning and running a pub, and pub CRM in particular can prove incredibly useful.

This article takes a closer look at pub CRM and why it is perfect for your pub.

Why CRM is great for your pub

One of the biggest benefits of CRM systems is that they can help you to learn more about the likes and trends that apply to your customers. Having this useful information means that you can target your marketing campaigns, and make sure that they are as effective as possible.

It doesn’t matter whether your pub is part of a chain or simply an independent establishment, having CRM in place can help you to attract new customers, keep regular customers and make sure that you see the type of profits that will help you succeed.

Which pub management software is ideal?

If you think that you would like to try out CRM for your pub, there are plenty of options to consider. Here are two of the most popular pub CRM that are available.

Micros

The main aim of Micros is that the customer is in control, it is not only great for collection data, but can also analyse purchasing and predict staffing needs too. Best of all, this particular CRM can also help to issue loyalty schemes and rewards to the customers who come to visit you. It comes complete with flexible pricing options which is ideal for smaller and independent businesses.

Zonal

The idea behind Zonal is to provide a bespoke system that is perfectly designed for pubs and restaurants. This pub management software is incredibly easy to use, allows for easy data reporting and can help pubs with their customer engagement and marketing challenges.

It is often the CRM system of choice for larger chain networks of pubs, such as J.D Wetherspoons, and is great for those pubs that need a tailored approach.

These are just two of the different CRM systems that you can choose from for your pub. Make sure that you take the time to weigh up all of the choices that you have. That way you can have an effective package for your business, and you should see the benefit of this software for your pub.