Online table booking systems are being used by increasing numbers of pub owners to boost their pub food bookings and business growth.
Pairing technology with a bricks and mortar type business such as a pub can deliver that exciting edge that gets bums on seats and food on tables. However, before you start thinking installing a system like this, read on to discover the pros and the cons of an online table booking system.
Advantages of Online Table Booking Systems
1. Your business is open 24/7
Customers who decide they want to book a table don’t need to wait for you to arrive in the office or to answer the phone – they can do it on their own schedule. Whether it’s outside of pub hours won’t matter as your online booking system means that you’re open to accept reservations 24/7.
2. You can maximize reservations.
Those who already use online table booking systems report a greater rate of shows. Customers who make their own reservations are more committed to the event. If they do decide to cancel, then the space will be reopened online for another customer to book it.
3. You can effortlessly up-sell add-ons.
Add-ons are what brings in the money. If you have anything extra to sell, then you can promote it to those who book online. You might want to offer perks such as branded clothing or other items, photo packages or other services. It’s also a chance for customers to learn more about what you offer.
4. It's easy to manage your calendar.
It’s easy to check your reservations wherever you are with online booking systems. You know what your availability is and can manage this from any location with internet access.
5. You get valuable insight about your business.
You’re able to understand more about your business from the analytics on your dashboard. When is your most popular slot? Take advantage of being one step ahead in knowing what your customers want and build packages for them to suit their preferences.
Disadvantages of Online Table Booking Systems
1. You need Internet access.
This is hardly a disadvantage. Many pubs offer free Wi-Fi now, so if you do too, then you’ll already have it installed and ready to access with your system.
2. You need to be ready for an influx of new customers.
Be sure that you’re ready for more customers. Online booking is likely to bring you some growth and if you don’t have the staff and resources to be able to handle an expansion, it could put you under some stress.
3. Not all online booking systems are created equal.
Be sure to choose a system that provides you with what you need in terms of features. You need to consider the long haul and whether it’s able to handle your bookings.
Now that you’ve seen for yourself what the pros and cons of online table booking systems you can make an informed decision as to whether they are a good fit for your business. If you’re still not sure and would like a no obligation chat, get in touch with us today.