Social Media has become more and more popular over recent years, and not only for private users but for business too. Whilst this is great for making sure that you have somewhere to promote your restaurant, it can be hard to get yourself noticed in the sea of your competitors.
If you want to make sure that you have the most Instagram likes and Facebook followers, then here are some tips that you need to put in place.
Be mobile optimised
The world is mobile, which means that you need to be mobile focused too. Anything that you share on social media needs to be able to be displayed properly on a mobile. The best way to do this is to post it yourself from your mobile, or if you prefer to create on a desktop, then you should check it on your mobile as soon as you share it.
Keep on posting
One of the biggest mistakes when it comes to using social media is that you don’t take advantage of posting when something has happened in the world. A great way to keep noticed is to make sure that you react to seasonal events, or perhaps things that are happening around the world. This means that you may need to keep on track with the developments in the world around you and always be ready to post.
Try out videos
When it comes to maximising your Instagram followers they do like to see images that relate to your business, but you may find that they react even better to videos. Why not try out videos instead? You could use these to showcase behind the scenes at your restaurant, perhaps of your chef creating their favourite dish? You could also use it to announce a new promotion or a dish that is coming to your menu.
Make sure that you engage with your customers
Once you get yourself noticed, it is important that you keep up engaging with your customers. This is easy to do on Facebook and Instagram, and encourages your customers to share more posts that relate to your restaurant. Especially if they think it is going to get a like or comment directly from you. Any shares on Instagram or Facebook are going to extend your reach and make sure that you see the maximum visibility.
If you are trying to make sure that your restaurant stays popular, then it is time to try social media and see if it works with you. Whether you up your Instagram followers or increase your likes on Facebook, you can make sure that your customer base increases.