Many people say that a picture says a thousand words, and whilst restaurant marketing ideas often revolve around visual media, you should never underestimate the power of words when it comes marketing for restaurants.
With this in mind, we have put together some of the tips that we think pinpoints why you should be trying out words rather than pictures for your restaurant digital marketing efforts.
The logo attracts but the words make them stay
When you create your brand, chances are that you will pay plenty of attention to your logo, colour scheme and visual impact. This is great, as these things definitely draw in your customers, but if they don’t see anything else of worth in the what you have to offer, then chances are that they won’t stick around.
This is where words are important. They explain what your brand is, what your core values are and how you want to help them. This is what makes them click on the find out more link!
Your words should reflect the brand
As the words on your site will be used to further explain your brand, you should make sure that their style consistently matches your business ethos. These words will tell people who you are, what you can do, and give more of an insight into the personality of your brand. It also makes sure that your target market see you as a company that appeals to them.
Take a look at the type of language that fits in with your style of business and make sure that you use it throughout your written content.
They should explain your company
A well-designed logo is great, but chances are that it won’t give your audience much of a clue on what you actually do. The content on your website is what will explain this further. Not only the vision, but also more information about your business too. Products, services, opening hours or simply a bit of history about how you began. All things that your customers will want to know about you.
Words can direct traffic to your website
The majority of businesses with a website will have heard of SEO, Search Engine Optimisation is the use of keywords throughout your content to ensure that you appear on Google rankings. Not only do you need to make sure that your words are targeted, but they also need to be unique and informative. Making sure that you give your customer value as well as appealing to Google or other search engines.
Words may not look as good as other forms of media on your website, but they are bare bones of restaurant digital marketing, and should always be something that you pay attention to.