We listen to opinions from all sorts of places, the internet, televisions, our friends and family. So which opinion do we value the most? When it comes to restaurants it seems that the most important recommendation comes via word of mouth. This means that creating a positive buzz can have more of an impact on getting customers into the restaurant than anything else. We look at the best ways you can influence this word of mouth and help get new customers.
Bolster Your Uniqueness
People will always remember something different or unique about an experience. This is particularly true when it comes to dining. If there was something special about their experience, then they will spread that information like wildfire. So, you need to come up with a good way to stand out. Of course, you need a firm foundation of good service. But you need something that elevates your restaurant to another level. This could be a special blend of dishes. It could be a unique signature dish or dessert. You need to find your unique selling point and emphasis it. It doesn’t just have to be the food; it could be an atmosphere or tableware or furniture. Find your niche and roll with it.
Create Events or Contents
If you can create special events or attractions then this is likely to get word of mouth moving the most. Contests work well on the Internet and Social Media as people like to share them around and promote them for you (if you remember to put them online!) You need to find something that works for your customers and your audience and make the most of it. It also needs to fit with your restaurant's theme and cuisine. If you can take advantage of existing holidays and tie them to your restaurant then this works well.
Make an Impression
People want to be entertained. This means that if you can do something that makes them smile or laugh then you are already going to be on their good side. You need to make sure it fits the character of your restaurant. Create a humorous advert or campaign. Create something that pokes fun at yourself. Something like this will generate goodwill amongst people and attract attention to your restaurant, maybe even press coverage. This isn’t always as easy as it sounds, as you need to make sure that you don’t alienate or cause offence to any group of people. You also want to make sure that it doesn’t come across as tacky or irresponsible.
No matter what you decide to do, you should make sure that it is part of an overall consistent marketing campaign. This means that you should incorporate it into your social media and internet strategy as well as in other forms of marketing. You need to make sure that you understand the financial (and possibly legal) ramifications of anything that you do and make sure that your creativity
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