Marketing your restaurant is one of the most important tasks that you have as a manager. After all, you can have fantastic food, a great ambiance, top notch service and more, but if no one knows about your business you will soon end up closing your doors for good.
Unless you have training and education in marketing, it can be very difficult to know exactly where to start. Thankfully, we have some simple tips that will help you to efficiently, affordably and successfully boost your business.
Social Media is your friend
It will come as no surprise that social media platforms such as Instagram, Facebook and Yelp are integral to a restaurant’s success. Remember to research the most effective hashtags for your restaurant – these can include the area in which you are located, the cuisine that you serve and specific dishes on your menu. Tantalize your potential diners with #foodporn photos guaranteed to get them drooling – and booking!
Utilise Restaurant Management Software
Using restaurant management software can help you to keep all aspects of your business well organised – and it can be a powerful marketing tool. As this software collects your clients’ data, it can assist you in creating loyalty programs, sending out email newsletters and offering special perks to your diners.
Stay on top of the review sites
Sites like Yelp and Tripadvisor allow you to create a profile for your business and stay on top of the reviews that you receive on a regular basis. You can also promote your business on these review sites and offer coupons, vouchers and discounts. In the case that you do receive a poor review, you can reply from your business profile and assuage the situation.