Offering a restaurant loyalty program that really works
Restaurant loyalty programmes have become more and more commonplace over the recent years.
Feb 07, 2017
Restaurant loyalty programmes have become more and more commonplace over the recent years. Whether they are restaurant loyalty cards, or restaurant loyalty apps, these reward schemes are a great way to encourage your customers to come back time and time again.
But how can you make sure that they work best for you, as well as your customers? We have put together our top tips on having a restaurant loyalty program that really works.
Make sure it works with your POS system
One of the biggest factors to consider when picking a restaurant loyalty program is that it works with your POS system. Not only does this make the entire loyalty collection process much easier, but it also can allow you to monitor the data and make sure that you are using the right loyalty scheme.
Decide on the right kind of reward
When planning which type of reward loyalty scheme you have for your customers, there are plenty of options to consider. Your customers can benefit in a variety of ways from your restaurant loyalty apps. Some of the different options include:
- Discounts on future visits
- Earn points for every £ spent to go towards a future purchase
- Earn points every time you visit
- Earn additional points for specific products
You can choose one of these types of rewards, or you can combine different ones, all to make sure that you are able to offer your customers a reward that works for them.
Ask your customers for feedback
If you are not sure on the type of reward to offer, or whether or not your current scheme is working, then ask your customers. No-one will know better on what they want than the people who get the reward.
One great way to do this via social media, you can ask your customers to give you some feedback on the current scheme that you have, as well as any suggestions on things that they would like to see changed. Not only will you get some great ideas, but this also great for engagement and shows your customers that you value everything that they have to say.
Have a card and an app
Some people prefer to have an app on their phone which allows them to collect their points, others like having a card in their purse or wallet which they can whip out at the till.
By making sure that you have both options open to your customers, you can cover all your bases and make sure that everyone who visits your restaurant can collect points the way they prefer.
Restaurant loyalty schemes are a great way to ensure that your customers not only feel valued, but that they also get some benefits of coming to you time and time again. Return customer is one of the main aims of every single restaurant, so it makes sense to have this as a promotional tool for your business.