Online Marketing For Beginners: How to Grow Your Restaurant Business
The food business has some fierce competition and it’s critical that effort is put in to grow your restaurant business.
Aug 12, 2016
The food business has some fierce competition and it’s critical that effort is put in to grow your restaurant business. Here are our tips, strategies and ideas that should help you to gain the upper hand so that you can claim your rightful share of hungry tummies.
1. Food Porn
High quality pics that show your mouth-wateringly tasty looking dishes will make all the difference. Your reward for posting your best pics over your website and social media presence will be more bookings and walk-ins. If you fancy taking a DIY approach, Craftsy.com provide a course on how to take food images.
2. Loyalty Programs
Include partnerships with restaurant loyalty cards and online food ordering apps (such as Tastecard) on your marketing plan. Those apps that offer discounts for visiting a number of times will also help. Alternatively try the old school style with punch cards, they will still demonstrate that you value returning customers.
TripAdvisor has tremendous power when it comes to encouraging new visitors. TripAdvisor can be very helpful with getting you more reviews and also provide widgets that you can add to your website. Add photos, price range in addition to whether you offer free Wi-Fi.
4. Establish Your Business on Google+
Google takes most of its information about your restaurant from Google+. When somebody searches on your business, they’ll be given more information and you’ll gain free online search real estate to help gain you more clients.
5. Get onto Instagram
A compelling Instagram presence will make a difference in your growth. You can promote the best visual content that you have. Add pics of your front window and your top dishes. Use this medium to communicate your brand identity. In summary, getting onto these online presence builders will get your name seen my more people and you’ll be well on your way to building your business.