A blog is a powerful way to share your ideas, build your brand, connect with audiences, and position yourself as a leader in your industry. Creating content is time-consuming and at times overwhelming. What should I write about, and is it even worth the time and energy? The answer is absolutely yes. A blog is worth every second of your time. Fortunately, you are not alone and there are many automation tools available that can help you streamline your efforts and efficiently manage your blog. We’ve gathered some of the best tools to help you with everything from brainstorming to publishing…that’s right, brainstorming, too.

Brainstorming and Idea Generation Tools

The blank screen or page is one of the most difficult things about creating content. One of the biggest challenges is coming up with fresh, relevant, and engaging blog topics. The following tools will help you look at trends, audience interest, and more.\

AnswerThePublic

AnswerThePublic is a free online tool that helps you generate ideas gathered from search engines like Google. This is valuable to not only understand your audience, but what their interests, wants, and needs.

BuzzSumo

BuzzSumo is a content research tool that has access to more than 8 billion pages and 300 million online influencers to help you find engaging content, analyze content success, track trends, and find customer’s questions.

Writing and Content Creation Tools

Oh, the blank page. Writing a blog post from scratch has you scratching your head, but this time-consuming task is easier with tools designed to streamline the process.\

Grammarly

Grammarly is a must-have for you if you are a blogger who needs to streamline your content. It catches everything from spelling mistakes to grammar problems and also suggests ways to improve sentence structure, tone, and engagement. Grammarly works with your word processor, email, or web browser and proofreads while you write.\

Hemingway Editor

Create more concise and clear content with Hemingway Editor. This tool highlights sentences that are hard to read, use passive voice, and excessive adverbs. This allows you to edit your work to make sure your blog is easy to understand and keeps your readers engaged.\

ChatGPT

If you need to come up with a blog immediately, artificial intelligence (AI) tools like ChatGPT are today's game changers. This tool helps you draft blog posts, write outlines, and write engaging headlines. This trending time saver provides you with a solid starting point that you can personalize through editing.\

SEO Optimization Tools

If you want to drive traffic to your blog, you need to include the right keywords in your content. You don’t have to do it alone anymore. There are tools designed specifically to optimize your content and improve your SEO.\

Yoast SEO

Yoast is a popular plugin for WordPress that makes it easy to optimize your blog posts for search engines like Google, Safari, and Yelp. It gives you real-time feedback on your blog's readability and SEO factors. This includes keywords, meta descriptions, and alt text for images, just like the pros. It also generates an SEO score for each blog post, helping you with improvements before you even publish it.\

Surfer SEO

Surfer SEO is a powerful tool that will take your blog, surf the web, analyze it against top-ranking pages for keywords, and suggest how to optimize it for search engines.\

Google Keyword Planner

Google Keyword Planner is a free tool that will help you find the best keywords to target your blog posts. It provides keyword opportunities that will drive more traffic to your blog. It pairs with other SEO tools to help you supercharge your blog’s performance.\

Content Scheduling and Management Tools

Content Scheduling and Management Tools Writing and optimizing your blog is one thing. Next, you have to schedule, manage, and publish it. This is where the following tools enter your blog picture.\

Trello

Trello is like your administrative assistant that seamlessly organizes your blog’s editorial calendar. This drag-and-drop interface makes it easy to create boards for different stages of your blog process, including idea generation, wiring, editing, publishing, and promotion. You will always know what is coming next.\

CoSchedule

CoScheudle is an advanced tool that works with WordPress. It plans and schedules blog posts directly from your content calendar, including a social media feature allowing you to automate your promotions on more than one platform from one place.\

Buffer

Buffer, a popular social media scheduling tool, is also useful for bloggers. It makes it easy to schedule your blogs to share across social media platforms like Facebook, X, and LinkedIn during the best engagement times, no manual posting is needed.\

Image and Design Tools

Engage more readers using visuals. Not an artist? No worries. There are several easy-to-use tools featuring templates, ideas, and inspiration to create beautiful eye-catching graphics.\

Canva

Canva is a popular user-friendly graphic design tool that has templates, images, fonts, and image resizing features that help you create professional images, infographics, social media posts, and just about everything in between.\

Piktochart

Infographics are easily created with Piktochart, which offers pre-designed templates. All you have to do is plug in your data and a professional infographic is created. Infographics are a great way to break up long blog posts and share complex data and information in an easier-to-understand format.\

Analytics and Performance Tracking Tools

The job is not over after you publish your amazing blog. It’s just getting started. Now you need to track its performance to understand what is working and what you need to improve. The following tools will help you refine your blogging journey.\

Google Analytics

One of the most comprehensive tools for tracking website traffic and user behavior is Google Analytics. It tells you things like how many people visited your blog, where they came from, and how they are engaging with your content. It’s wise to regularly review this information so you can see what posts are performing well and what posts aren’t. Then you can adjust your strategy.\

Hotjar

If you want to understand and improve how your viewers are interacting with your website and blog, Hotjar is a helpful tool designed to provide insights into user behavior and experience. It tracks where users are clicking, scrolling, and dropping off so you can make data-driven decisions to improve your blog’s layout and design.\

Brandwatch

Brandwatch is more of a brand management monitoring tool. However, with this tool, you can track mentions of your brand, competitors, and keywords. This gives you a step ahead as you can create strategies and content to outrank your competitors. This social media management tool truly gives you insight into social media analysis\

Improve Your Blog and Business With Automation Tools

It's time to amp up your blog. Whether you are a seasoned blogger with years of marketing experience or are just getting started on this digital world journey, automated tools that streamline your workflow and improve your user experience will ultimately grow your audience. Cheers to creating content!\

Author\


Megan Isola
Megan Isola holds a Bachelor of Science in Hospitality and a minor in Business Marketing from Cal State University Chico.
She enjoys going to concerts, trying new restaurants, and hanging out with friends.\